Chan Joy Seng is the Director and Accredited Nutritionist of Alive Nutrition Consultancy. He holds a Masters of Medical Science in Human Nutrition from the University of Sheffield, a Bachelor of Applied Science in Food Science and Technology from the National University of Singapore, and a Diploma in Applied Food Science and Nutrition from Temasek Polytechnic. He is an Accredited Nutritionist of Singapore with the Singapore Nutrition & Dietetics Association, and an Associate Member with the Singapore Institute of Food Science & Technology.

Joy Seng began his career in the food industry with various food companies including Malaysia Dairy Industries and Addiction Pet Foods. Part of his job scope with these companies included product development and formulation of nutritional content of food products. This provided him with valuable opportunities to understand the perspective of food manufacturers, and what consumers should be aware of in the purchase of food products.

Currently as a Nutritionist, Joy Seng has given many nutrition and health talks for companies, community groups and the public. Being effectively bilingual, he has conducted both English and Mandarin trainings and also led supermarket tours in which he brought participants around supermarkets and taught them how to read and understand food labels. Joy Seng has also conducted hawker centre tours, nutrition counselling and healthy cooking demonstrations to help participants apply nutrition knowledge in their daily lives.

Joy Seng has also conducted many different programmes for the Singapore Health Promotion Board (HPB). These included Lose to Win, Health Ambassador, Health Literacy for Childcare Teachers, and Childhood Obesity Phone Counselling programmes. He was also the chief administrator of the Healthier Choice Symbol programme, when he was based at HPB to process applications of food products to ensure they met the Healthier Choice Symbol requirements. Joy Seng is also a HPB-certified Workplace Health Promotion (WHP) Consultant and Trainer, and has helped to implement WHP programmes for companies and trained facilitators of participating companies with the Singapore National Employers Federation (SNEF).

Joy Seng has also sought to grow the community of nutrition practitioners through education and training. He is involved in the training of nutrition and health topics at the local polytechnics, and has previously attained the Advanced Certificate in Training and Assessment by Workforce Singapore (WSG). He previously taught the modules of Nutrition Research Methodology, as well as Nutrition Labelling, Claims & Regulatory Requirements for the Specialist Diploma in Nutrition Science at Nanyang Polytechnic, and Nutrition & Metabolism module for the Advanced Diploma in Food Technology at Singapore Polytechnic. Currently, he is teaching a course on Healthy Eating for Children for childcare teachers at Republic Polytechnic in partnership with the Early Childhood Development Agency (ECDA).

Joy Seng believes that a healthy diet should not require too much effort or additional cost. Actively making good and informed choices in our daily diet is a sufficient start to a healthy lifestyle. As a person learns more about nutrition, he/she will be able to make better applications in daily life that will contribute to long term health.